Travel Blog ENG
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Is Gen Z truly driving the global spirits crisis? Diego Ferrari, international consultant, has analyzed 2026 macroeconomic data and the ROI collapse of traditional beverage trade marketing. Discover why volume discounts no longer drive sell-out and how menu engineering and the No-Low trend are rewriting the rules of the beverage industry for global brands
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International beverage consultant and hospitality expert Diego Ferrari analyzes global macroeconomic data behind the current labor shortage in bars, restaurants, and hotels. From menu engineering to new generational dynamics, discover how the industry is restructuring for 2030.
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Diego Ferrari, international beverage consultant, analyzes the strategic shift in the global bar industry. While Western markets saturate, discover why Eastern Europe and the Balkans are becoming the new hubs for high-value brand activations, premium mixology growth, and innovative hospitality trends.
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An essential strategy analysis by International Consultant Diego Ferrari on the real ROI of Bar Shows, Cocktail Weeks, Masterclasses, and Guest Shifts. Discover how to optimize marketing budgets, leverage emerging markets, build trade loyalty, and succeed in global rankings.
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How are bar trends shifting? Diego Ferrari, international consultant, analyzed alcohol and No-Low consumption trends across Gen Z, Millennials, and Boomers in 2026. Discover who is truly driving the market.
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Diego Ferrari dives into the global hospitality business during Milan Hospitality Week. An insider’s look at international networking, world-class cocktail bars, and the evolution of the bartender, showcasing where luxury service meets strategic industry growth.
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In this article, Diego Ferrari explores the shifting landscape of the hospitality industry, explaining why technical mastery alone is no longer enough. To thrive today, professionals must evolve from mixologists into Bar Managers, mastering food & drink cost, strategic communication, and business leadership. Learn how to bridge the gap between “knowing how to do” and…
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In questa sezione troverai la programmazione settimanale e il materiale esclusivo della collaborazione tra Diego Ferrari e Sebastian Fitarau. Ogni appuntamento è pensato per unire il mondo dei cocktail a quello della cucina d’autore. Mentre sul canale YouTube di Sebastian puoi seguire la preparazione video integrale, qui sotto trovi le schede tecniche PDF con ingredienti,…
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Social media is the new business card for the hospitality industry. In this article, Diego Ferrari explores the vital role of digital identity for bars and restaurants: why a great product is no longer enough, and why a professional social media strategy is essential to stay relevant and turn followers into loyal guests.
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Explore the evolution of customer service in the era of conscious hospitality. An insight into how the human touch, generational empathy, and Low ABV expertise define excellence in 2026. Turn service into an authentic experience and a non-replicable competitive advantage.
Diego Ferrari 