Over 30 years of hospitality vision and culture
My career began behind the bar, but my mission has
evolved over time: to transform mixology into a strategic
business asset and a cultural experience for guests.
With three decades of experience spanning prestigious
bars, restaurants, and luxury hotels, I’ve had the privilege of
exploring over 50 countries. This journey has allowed me to
develop a unique global vision, working alongside brands,
importers, distributors, and the world’s best bartenders.
As a Global Ambassador and Spirit Specialist, I’ve trained
thousands of professionals through over 200 international
Masterclasses. Today, I put this network and in-depth
market knowledge at the service of businesses seeking not
only creativity, but a recognized authority capable of driving
innovation, with a pioneering focus on the Low ABV world.
30 YEARS – 50 COUNTRIES – 200+ MASTERCLASSES – 100+ GUEST NIGHT
Diego Ferrari 