Travel Blog ENG
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An essential strategy analysis by International Consultant Diego Ferrari on the real ROI of Bar Shows, Cocktail Weeks, Masterclasses, and Guest Shifts. Discover how to optimize marketing budgets, leverage emerging markets, build trade loyalty, and succeed in global rankings.
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How are bar trends shifting? Diego Ferrari, international consultant, analyzed alcohol and No-Low consumption trends across Gen Z, Millennials, and Boomers in 2026. Discover who is truly driving the market.
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Diego Ferrari dives into the global hospitality business during Milan Hospitality Week. An insider’s look at international networking, world-class cocktail bars, and the evolution of the bartender, showcasing where luxury service meets strategic industry growth.
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In this article, Diego Ferrari explores the shifting landscape of the hospitality industry, explaining why technical mastery alone is no longer enough. To thrive today, professionals must evolve from mixologists into Bar Managers, mastering food & drink cost, strategic communication, and business leadership. Learn how to bridge the gap between “knowing how to do” and…
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In questa sezione troverai la programmazione settimanale e il materiale esclusivo della collaborazione tra Diego Ferrari e Sebastian Fitarau. Ogni appuntamento è pensato per unire il mondo dei cocktail a quello della cucina d’autore. Mentre sul canale YouTube di Sebastian puoi seguire la preparazione video integrale, qui sotto trovi le schede tecniche PDF con ingredienti,…
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Social media is the new business card for the hospitality industry. In this article, Diego Ferrari explores the vital role of digital identity for bars and restaurants: why a great product is no longer enough, and why a professional social media strategy is essential to stay relevant and turn followers into loyal guests.
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Explore the evolution of customer service in the era of conscious hospitality. An insight into how the human touch, generational empathy, and Low ABV expertise define excellence in 2026. Turn service into an authentic experience and a non-replicable competitive advantage.
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In the aftermath of WWII, a J-TISBA undercover agent is dispatched on a high-stakes mission to Vigo, Spain. Tasked by the elusive “Mr. Gibson,” he must infiltrate the stronghold of General Franco to uncover the truth about Nazi U-Boatsand the rumored escape of Hitler. A gripping spy noir tale of international intelligence, tungsten trade, and…
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Explore Budapest through the eyes of Diego Ferrari, professional beverage consultant and passionate traveler. In this exclusive guide, I take you on a journey to discover the “Pearl of the Danube”: from iconic landmarks like the Parliament and Buda Castle to the secrets of world-class mixology. Join me as we dive into trendy cocktail bars…
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The Art of the Guest Shift: Balancing Identity and Simplicity. Inviting world-class bartenders has become a global trend, but what truly defines a successful Guest Shift? Diego Ferrari explores the fine line between a bartender’s creative signature and the practical need for accessible mixology. From brand recognition to logistical challenges and local palate evolution, this…
Diego Ferrari 