Diego Ferrari

The Perfect Partnership for Brands: Experience and Digital Marketing

Authoritative positioning and technical activation for international brands.

I support beverage companies in strengthening their brand identity and penetrating global markets. Thanks to thirty years of experience and a vision that combines marketing and operations, I transform a product into a benchmark for the mixology industry.

• Global Brand Advocacy: Brand representation at international events, trade shows (Bar Convent Berlin, Tales of the Cocktail, etc.) and masterclasses, ensuring credible and high-profile technical storytelling.
• Product Development & Testing: Consulting on new product creation, organoleptic analysis, and mixology testing to define the perfect market positioning.
• Signature Cocktail Strategy: Development of iconic and versatile recipe books, designed to enhance the product’s characteristics and facilitate its adoption in cocktail bars around the world.
• Content Creation & Storytelling: Technical supervision for the production of video and photographic content, ensuring that each image reflects the professional standards required by the elite market.
• Market Insight & Trend Analysis: Strategic consulting based on the analysis of emerging trends (such as low ABV and sustainability) to keep the brand always a step ahead. ahead of the competition.

Strategic Partner for Beverage Agencies

Technical experience and international credibility to support your projects

I support communications and marketing agencies in developing high-impact projects for the Spirits & Hospitality sector. I bring my global experience to ensure that every campaign, product launch, or event is technically perfect and credible in the eyes of the market.

• Brand Advocacy & Ambassador Shield: I represent the brand with international authority, ensuring authentic and charismatic technical storytelling (TV, media, events).
• Technical Consulting & Mixology Strategy: Technical validation of creative concepts, creation of signature drinks, and development of professional video/photographic content.
• Trend Forecasting: Analysis of new consumer behaviors (such as the low-ABV movement) to anticipate the market and build cutting-edge campaigns.

Partnership for Resort & Luxury Hotel

Strategic consulting and elite training for the most prestigious destinations in the hospitality sector

I collaborate with luxury resorts and prestigious hotel bars to redefine the guest experience through impeccable service and a cutting-edge beverage offering. My work aims to transform the bar into a strategic asset for the establishment’s reputation and profitability.

• Bespoke Beverage Concept: Designing a tailored bar identity that reflects the location’s prestige, from the choice of glassware to the creation of iconic drink lists.
• Staff Elite Coaching: Intensive staff training focused on service etiquette, professional demeanor, and product storytelling.
• Operational Excellence: Reviewing operational flows to ensure flawless execution speed even under maximum pressure, without ever compromising quality.
• Low ABV Luxury: Integrating high-end, low-alcohol offerings to meet the growing international demand for wellness and conscious consumption.
• Audit & Menu Engineering: Technical analysis to optimize food costs and maximize margins, while maintaining top-tier international quality standards.

Bar Concept & Performance

From the bar to the strategy: transform your venue into a destination.

I support venue owners and bar managers in growing their business. My goal is to bring the experience of the world’s best bars to your business, optimizing resources and creating a memorable identity.

• Signature Guest Shift: A unique event that brings my international prestige and network behind your bar, creating strong media and public appeal.
• Masterclass & Staff Coaching: Practical training for the team. Not just recipes, but a working method focused on speed, precision, product selection, and the art of hospitality.
• Menu Design & Engineering: Creation of customized drink lists, balancing aesthetics (Cocktail Art) and profitability (Food Cost), to maximize margins on every single drink.
• Low ABV Specialist: Introduction of a light and modern mixology line to capture new consumer trends and increase sales at different time slots.
• Operational Audit: “Behind the scenes” analysis to eliminate waste, improve back-bar organization and streamline service during peak times.

Masterclass & Guest Experience

Bringing international excellence and innovation to your counter.

• Low ABV Masterclass: The event will last up to an hour and a half, where Diego will discuss the journey that led him to create the Low ABV trend and topics such as market analysis, trend evolution, trend analysis, ice and dilution, and how to calculate the ABV in cocktails.
• Guest Shift d’Autore: An evening event lasting up to three hours. Diego will create three to four recipes tailored for the bar and brand sponsor.
• Media & Social Buzz: Support for communicating the event through Diego Ferrari’s official channels to maximize local and international visibility.